Boyle County saw the highest growth in hotel occupancy of all Kentucky counties from January 2012 to January 2013, according to Smith Travel Research Inc.
Boyle County has a 68 percent occupancy rate, which is a 5.9 percent increase from the previous year, according to information compiled by STR. Kentucky saw a 2.6 percent growth in occupancy over the last year, making the state average 56 percent.
STR is an American company based in Hendersonville, Tenn., that tracks supply and demand data for the hotel industry and provides market share analysis for all major hotel chains and brands in the U.S., Canada, Mexico and the Caribbean.
According to STR reports, Boyle County also is performing above the national average. The U.S. saw a 2.5 percent increase in occupancy during 2012, which brings the average to 61.4 percent.
Jennifer Kirchner, executive director of the Danville-Boyle County Convention and Visitors Bureau said she was very happy to see such positive numbers.
“The occupancy rate of hotels is crucial because it is a barometer for us to gauge how often people are visiting and where we fall on supply and demand,” Kirchner said.
Boyle County also saw significant growth in revenue per available room last year, which is up 16.7 percent.
Kirchner said RevPAR is a very important number because it is the profit made per room. In Boyle County, hoteliers saw an average profit of $50.55 per room in 2012.
“The revenue per available room is the most important of the numbers because it is direct data regarding the profit margin for a hotelier,” Kirchner said. “Ours is fantastic, which helps create a positive business development climate. We are seen as a county where business thrives and grows and the demand is high. It will lead to job creation, increased property value and the recruitment of other businesses.”
One explanation for increased growth is the frequency of festivals and events in Boyle County, Kirchner said.
“We are nationally known for our festivals, which are entertaining, family-oriented and well-organized,” she said. “With the growth of the Kentucky State BBQ Festival, Great American Brass Band Festival, Battle of Perryville Commemoration and the Vice-Presidential Debate, we had a solid year of attracting visitors.”
But that is not the whole story, she said. “Visitors come to us and find small town America at its finest. We embody the American spirit,” Kirchner said. “I always say Boyle County is ‘where preservation meets progress’ because here you can eat delicious food, enjoy comfortable amenities, and still travel back through time and discover our heritage.”